Create a user-friendly content strategy
Draft and refine clear, engaging copy
Capture the right voice for your brand
Tailor content to your audience
Writing
Ensure your product flows logically
Fix syntax, grammar, punctuation, and links
Align content with your preferred style guide
Check for accuracy, clarity, and consistency
Editing
Understand your user’s needs and context
Channel the user when designing content
Refine copy based on user feedback
USer-Centered Design
Conduct interviews with users and SMEs
Digest peer-reviewed literature
Review data and extract takeaways
Research
Translate concepts into plain language
Apply readability and usability best practices
Adhere to reading level criteria
Health literacy
Familiarity with diverse health topics
Knowledge of public health principles
Experience using evidence-based resources